Your Response Times are Too Long

by Jess Lee

I was talking to a friend this weekend.

He sells gym memberships.

He knows that if he responds the second a new lead comes in,

That person is a lot more likely to buy the membership.

You have to understand the psychology behind it.

It’s the difference of responding at that second…

vs hearing back in 2 days.

Even 2 days is too long these days.

You might have thought about signing up for that luxury gym membership.

If they got back to you right away,

You would’ve had less time to doubt your desires.

But in 2 days time,

You’ve thought about all the potential alternatives…

Maybe you should save money and join a 24 Hour Fitness

Or watch YouTube videos and work out at home instead.

Buying a car is a lot like it,

Only much more expensive.

At dealerships, we are proud of a 15 min lead response.

Dealers have an average of 45 minutes lead response.

We accept this time delay as an inevitable

Because the staff has so many customers to take care of.

But it doesn’t have to be that way.

We can achieve a Zero Second response time.

Want to know how?

Let's Connect - that's a free strategy guide for being the fastest dealer in your market.

#automotive #automotiveindustry #cardealers