When General Managers talk fake phone numbers?
I think of people putting in wrong phone numbers. Until last week when I heard this:
Someone famously said to me during an interview
“I got a Google Voice number when I started researching
To purchase a new car because
I didn’t want to hear sales pitchesI just wanted to get new information and pictures
Get my questions answered.
I’m looking at 10 different potential dealers
For this new car
Text messaging is easy to keep track
I can’t remember phone calls if I have them with
10 different salespeople
But I can go back to my text messages
And look at exactly which dealer
Was offering what.
Then I called that dealer and got the car.”
I never knew people got fake google phone numbers
Just to deal with salespeople.
What this tells me:
You gotta earn car buyers’ trust before you call!
You can do that with text messaging.
Do you know how to deal with Google Voice numbers?
Do you have a text messaging sales playbook?
If you don’t have one, I’m giving out mine bel*w ?
#automotive #automotiveindustry #cardealers