When General Managers talk fake phone numbers?
I think of people putting in wrong phone numbers. Until last week when I heard this:
Someone famously said to me during an interview
“I got a Google Voice number when I started researching
To purchase a new car because
I didn’t want to hear sales pitches
I just wanted to get new information and pictures
Get my questions answered.
I’m looking at 10 different potential dealers
For this new car
Text messaging is easy to keep track
I can’t remember phone calls if I have them with
10 different salespeople
But I can go back to my text messages
And look at exactly which dealer
Was offering what.
Then I called that dealer and got the car.”
I never knew people got fake google phone numbers
Just to deal with salespeople.
What this tells me:
You gotta earn car buyers’ trust before you call!
You can do that with text messaging.
Do you know how to deal with Google Voice numbers?
Do you have a text messaging sales playbook?
If you don’t have one, I’m giving out mine bel*w ?
#automotive #automotiveindustry #cardealers