If you are a smart General Manager,
You noticed your walk-in metric is nearing “zero”...
You can’t rely on walk-ins anymore.
You need something more proactive.
The pandemic will go away.
I have good faith.
But it will take a while before everyone can get the vaccine.
Let’s just say 2 years.
In that 2 year period, many leases will end.
People who would have usually just driven up to the dealership…
They will want to call the dealer and book an appointment.
As a society, we are moving into an appointment culture…
Just like the dentist, the banks, and any other businesses selling
“high-consideration” consumer goods.
Think about who is booking your appointments today.
Are they saying the right things 100% of the time?
Do they have enough knowledge about cars and financing?
We have a proactive dealer’s guide to winning for you.
I’ll share with you below.