I was talking to a General Manager who is highly respected in the car business.
There is a myth out there…
That if you call to confirm appointments - those appointments will get cancelled.
It’s better to leave them alone until they arrive at the store. Maybe this was true at some point.
But we now live in a world where even your dentist calls and texts you for the $200 cleaning.
People now expect you to remind them not just once, but multiple times.
The truth is this is too much work to expect from your sales reps who are juggling to manage many leads.
According to a study by DealerKnows, show rate is 23% higher when the appointment is confirmed. So how will you take this off the hands of your reps to make sure it's done every single time?
I'm sharing our strategy. Let's connect.
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