A Little Bit About Marija
Marija Cvetkovska leads business development and digital marketing at the Suburban Collection. When she started at Suburban's flagship store in Troy, Michigan, the dealership was at a competitive disadvantage - their fixed operations generated plenty of repair orders every month, but failed to generate sales.
Marija used text messaging (among other strategies) to completely re-invent the dealership's approach by leveraging the fixed operations business to engage customers and sell new cars. She transformed the flagship store into one of the fastest growing in the region - generating 18 months of year-on-year record sales.
In this week's masterclass she'll share some strategies on growing referral sales with text messaging