Lead Biteback Time

by Jess Lee

If you sell cars, you know what Lead Response Time is.

We heard from our GMs and GSMs that there’s one thing that matters more.

It's NOT when you first called the customer.

It IS when you actually got hold of the customer.

So we went ahead and collected what we call “Lead Biteback Time.”

That’s the time when the customer actually replies to you.

Our dealers' average Lead Biteback Time:

7 minutes and 53 seconds.

That means every time the rep reaches out, the customer replies in 7 min and 53 seconds.

It’s completely game changing.

Want to see how they did it?

Let's connect.