If you are a General Manager, you have email & phone playbooks.
But does your dealership have a texting playbook?
I don’t mean the one-off texting kind...
I’m certainly not referring to CRM tasks.
We all know those tasks can slip through…
That’s just reality.
I mean the kind where you know exactly what your reps are supposed to text
From the very first second that a new lead comes in
All the way throughout the 180 day lead cycle
And through the process of appointment booking
To when the customer purchases the car
The day after purchase
And getting the referral after purchase?
And when you cross-sell them in the service department.
Do you have a texting playbook for all of this?
If you do: please share your playbook with me!
If you don’t: I’ve got one for you.
#automotive #automotiveindustry #cardealers