Here's how to make your BDC team even more effective
The biggest downside of having a BDC is the fixed cost. Fixed costs can include property taxes, rent, salaries and the cost of benefits for non-sales and management personnel. However, when executed well, a BDC works beautifully and will be a source of long term revenue for your auto dealership. ...
Bitesize CEO Jess Lee on AutoConverse
LIVE WED AUG 12. Apple Vertical Cinema, SMS Marketing in Auto Retail, and the Fate of Cars in Cities Watch Jess talk about SMS and the future of sales right here Many thanks to Hosts Jay Wertzberger and Ryan Gerardi
Free Texting Opt-In Messages
Most car salespeople swear by text messaging. And if they aren’t using it much yet, they ask us about how to do it in a compliant way. We’ve seen salespeople do 1 of 2 ways: 1) Ask for opt-in up front 2) Provide instructions for opt-out If you are sending ...
The GDP dropped 32.9% in Q2 of this year. Any business alive right now needs excellence. Sometimes my dealer friends tell me: “We have 10 min average lead response time. It's pretty good” Compared to the 45 min response time for an average dealer, 10 minutes is a pretty good ...
Is COVID letting you sell more cars without stocking more inventory?
I read Dale Pollak ’s “Like I see it” every week. This week he wrote about how dealers proved you don’t need to stock more inventory to sell more cars. I have heard this from my customers and wondered: What could be the long term potential of this? Dale says ...
How does a Car Broker Work?
I’m seeing increasing use of car brokers in my friend circle. It made me wonder - what does it mean for car dealers? The broker's pricing: "We charge $395. Our fee includes our trade-in service and home delivery in San Francisco. We charge $150 for home delivery within 50 miles ...
Increase response rates 3x with Zero-Second Response
A dealer customer of ours did a new experiment: They automated texting leads the second they received them. Here’s an actual report: Out of 639 texted, 69 weren’t real numbers, and 570 were cell phone numbers. Out of those 570 people, 169 people replied on average in 10 minutes within ...